With each passing day, technology is changing the healthcare industry landscape, including dentistry. A couple of years ago, it was easy to make patients happy just by treating them well and fixing their dental problems. Now, with tech advancements being brought to the industry each year, this scenario has changed drastically. Along with excellent treatment, patients are also expecting greater accessibility, convenience, and ease of connectivity with the providers.
Even if you care for all these factors it can be insufficient if you don’t have a great relationship with your patients. Today, building great relationships with your patients isn’t optional; it’s a vital requirement if you want to sustain your dental practice.
How can you develop great relationships with your patients?
The primary source for building a long-lasting relationship with patients is communication. In this digital age, showcasing your practice dental by way of reviews is a brilliant way to find prospective patients who will be researching online for a new dentist. Nowadays, instead of communicating face to face, most patients will discover you through your website, your social media, or other various websites and messaging platforms.
Do these platforms represent you and your dental practice accurately and honestly? Look at all your communication channels – your website, social media, online profiles, etc. from a patient’s perspective.
Do you look trustworthy? Is it enough to convince patients to schedule an appointment with your dental practice?
Believe it or not. All of these factors contribute to whether a patient will convert into an actual patient or not.
Obviously, you can’t treat your patients over the phone or through your website. Eventually, they need to meet you at your dental practice. When they do, it presents a great opportunity to start building a long-term relationship. So, leave no stone unturned to make a great first impression on the patient’s first visit to your practice.
Following Up Effectively
It is very important to keep actively communicating with your patients after their visit, even if they don’t have an active appointment scheduled. You can call them, send them personalized text messages, call them, or email them. If you have their birthdays or other important dates on file, make sure to communicate and congratulate them on their special day.
Of course, it is impossible to remember, or even follow up with thousands, or even hundreds of patients manually. Right? So, you must use technology to do that at scale.
Well, if you use a powerful Patient Relationship & Analytics Software like Interphase, then you will be able to automate most of your communication tasks easily. For example, you don’t have to keep track of the patients that don’t follow through with their appointments, Interphase can do that automatically and send them reminders based on rules that you set.
Overall, if you want to increase patient retention and profitability, then you must start developing relationships with your patients. Without proper communication, you cannot build a loyal and lifelong relationship with your patients.
We’d love to show you how Interphase can help you grow your patient retention. Contact us today for a free demo!